My Superpower

Strategic Business Advisor
Sounding Board
Wing-Woman
Your Fiercest Supporter

Throughout my career, I’ve had a front-row seat to what it really takes to build and run a business.

I’ve worked across media, marketing, fashion, design, executive coaching and training – helping businesses grow from one-woman operations into established brands. I’ve worked behind the scenes, solving problems, building teams, navigating growth and figuring out how to make businesses work better.

I’ve also built my own successful business while raising a family, so I understand that the decisions you make about your business don’t happen in isolation from the rest of your life.

Today, I bring all of that experience to my work with established female founders – helping them see their business differently, challenge their assumptions and make better decisions about the business they want to build.

Over the years, I’ve supported women through all kinds of business decisions and milestones.

Hiring their first team member. Dissolving a business partnership. Taking time out to have a baby. Travelling around Australia with their family. Restructuring a team. Rethinking their offers. And yes, making their first $1 million.

Very different decisions. Very different businesses. Very different versions of success.

Because there is no single definition of a successful business.

The question I keep coming back to is:

What do YOU actually want?

Then we can work out what your business needs to look like to support it.

Michelle Broadbent | Business Strategist

When I am not working, I am social director, chef and Uber driver for my two teen daughters.

You may find me walking around the stunning bush and beach tracks in my local area on Sydney’s northern beaches.

I fill my tank by spending time with my girlfriends over a glass of wine or coffee.

Musical theatre is my sport and one of the highlights of my week is my regular dance class.

The most defining thing about me is that I genuinely care about the women I work with and the businesses they’ve built.
I’m a sounding board, a safe pair of hands, a voice of reason and a motivating force. I’m someone you can trust to ask the questions others don’t, challenge your thinking when you need it and remind you of what you said you really wanted.

I believe it’s possible to build a successful business that works for you – one that’s profitable and sustainable, but also gives you the freedom, time and space for the things that matter outside of it.

Do I sound like someone you want supporting you and your business?

Let’s talk — tell me what’s happening in your business right now.

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